Sales-Squared
Training & Coaching

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Training Programs for Sales Teams & Leaders
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Sales² SDR Program
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Sales² AE Advanced Program
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Sales² Management Program
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Embedded Coaching & Reinforcement
Practice and repetition to embed new behaviours & build better habits.
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Training Modules for Individuals
Typically for my 1-1 clients. Focused on specific sales skills.

Sales² SDR Program
*Investment typically starts at £5K depending on duration/team: 4-6 wks
Taking SDRs from nervous novices to commercially skilled pipeline generators. Past clients increased meetings booked by over 85%.
Module 1: Elite SDR Mindset
Building the psychological framework for high performance. Mindset, Attitude, Beliefs.
Module 2: Aligning with Prospects
What makes people tick? Why do they/don’t they act? Personality Profiling, EQ, Psychology.
Module 3: Cold Outreach That Cuts Through
Building a predictable process for consistent leads & turning them into qualified opportunities through cold outreach – honing cold calling skills, email, social media.
Module 4: Disqualification & Objections
Disqualifying poor-fit prospects, identifying genuine opportunities, managing objections.
Sales² AE Advanced Program
*Investment typically starts at £7.5K depending on duration/team: 6-8 wks
Previous clients have seen a jump in conversion rates by 1.8x
Module 1: The Psychology of High-Performance Selling
Develop the mindset, mental muscle, self-awareness and EQ to perform in complex & pressurised environments.
Module 2: Diagnosing Business Problems
Move beyond the surface-level to uncover business problems & commercial impacts. Questioning skills & techniques.
Module 3: Challenging the Status Quo
Helping buyers see things differently, building a compelling business case for change.
Module 4: Navigating Complex Buying Decisions
How to manage the people, politics & processes behind complex B2B buying decisions.
Module 5: Gaining Commitment
Developing the skill to handle difficult conversations, challenge limiting beliefs, and move opportunities forward.
Module 6: Advancing, Closing & Building Partnerships
Taking control of the sale and closing the deal.


Sales² - Individual Training Modules
Mindset & Beliefs
Building the psychological foundation for high performance.
Tonality & Influence
Your tone of voice is a powerful asset - learn how to use it.
Psychology & EQ
Understanding what makes people tick & drives decisions.
The Skill of Questioning
Asking better questions. Getting prospects thinking.
Uncovering what matters.
Cold Calling Masterclass
Building intrigue & starting conversations that convert.
Cold Outreach: Cut Through the Noise
Social media & email messaging that commands attention.
Sales Meeting & Effective Discovery
Uncovering real problems & building a compelling
business case for high win rates.
Running Demos That Actually Convert
Customising your demo to exactly what prospects need.
Advisory, Consulting & Sales
Management Training
Working with you holistically to restructure key parts of the sales process, account mapping, targeting, GTM strategy.
Sales² Management Training Program.