Sales-Squared
Training & Coaching

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Training Programs for Sales Teams & Leaders
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Sales² SDR Program
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Sales² AE Advanced Program
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Sales² Management Program
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Embedded Coaching & Reinforcement
Practice and repetition to embed new behaviours & build better habits.
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Training Modules for Individuals
Typically for my 1-1 clients. Focused on specific sales skills.

Sales² SDR Program
*Investment starts at £7.5K depending on duration/team size, 4-6 wks
Taking SDRs from nervous novices to commercially skilled pipeline generators. Past clients increased meetings booked by at least 2-3x:
Session 1: Elite SDR Mindset
Building the psychological foundations of high performance. Mindset, Beliefs, Emotional Control.
Session 2: Understanding Prospects
Learning what makes people tick & why they take action. Personality types, human psychology.
Session 3: Creating Curiosity That Cuts Through
Turning cold outreach into meaningful conversations.
Session 4: Disqualification & Objections
Disqualifying poor-fit prospects, identifying real opportunities.
Managing any type of objection.
Sales² AE Advanced Program
*Investment starts at £10K depending on duration/team size, 6-8 wks
Previous clients have seen a jump in conversion rates by 2.5x
Session 1: The Psychology of High-Performance Selling
Develop the mindset, self-awareness and EQ to perform in complex & pressured situations.
Session 2: Diagnosing the Real Business Problem
Move beyond the surface-level to uncover the actual business problem & commercial impact.
Session 3: Challenging the Status Quo
Helping buyers see things different, building a compelling business case for change.
Session 4: Navigating Complex Buying Decisions
Learning how to manage the people, politics & processes behind complex B2B buying decisions.
Session 5: Gaining Commitment
Developing the skill to handle difficult conversations, challenge limiting beliefs, and move opportunities forward.
Session 6: Advancing, Closing & Building Partnerships
Taking control of the sales process and closing the deal.


Sales² - Individual Training Modules
Mindset & Beliefs
Building the psychological foundation for high performance.
Tonality & Influence
Your tone of voice is a powerful asset - learn how to use it.
Psychology & EQ
Understanding what makes people tick & drives decisions.
The Skill of Questioning
Asking better questions. Getting prospects thinking.
Uncovering what matters.
Cold Calling Masterclass
Building intrigue & starting conversations that convert.
Cold Outreach: Cut Through the Noise
Social media & email messaging that commands attention.
Sales Meeting & Effective Discovery
Uncovering real problems & building a compelling
business case for high win rates.
Running Demos That Actually Convert
Customising your demo to exactly what prospects need.
Advisory, Consulting & Sales
Management Training
Working with you holistically to restructure key parts of the sales process, account mapping, targeting, GTM strategy.
Sales² Management Training Program.