10 reasons people struggle to sell
1. If you can't describe the problems you solve with absolute clarity (without jargon) this is where you should start.
2. If too many of your emails contain 'I' or 'we' you'll lose people in the first 5 seconds.
3. If you ever describe your solution as 'cutting edge' or 'leading' just know that this is exactly what your competitors are saying.
4. If, during your discovery meetings you're doing most of the talking, you're doing it wrong.
5. If you're building it and expecting that 'they'll come' - they won't.
6. If you don't have a system for disqualifying tyre kickers & non serious buyers early on, you'll spend all your time chasing the wrong people.
7. If you can't formulate a compelling list of reasons someone needs to change, they won't buy.
8. If you're speaking purely in logical terms, prospects rarely move.
9. If you're handling objections at the end you've messed up the start.
10. If you don't control the frame, the prospect will.
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