Done badly, sales is the worst job in the world...
New salesperson...
First sales role
Excited to 'build relationships' & talk to people!
6 months in, they hate it!
There is a reason they become quickly disheartened - particularly when making hundreds of cold calls.
And it's mainly down to the fact they make it about them, their company, their solution...pitch pitch pitch.
Often not their fault - it's the company playbook.
Reality check
People don't give a sh*t about you.
They only care about themselves.
So flip everything and make it solely about the prospect...
- Their world
- Their problems
- Their frustrations
And make sure you speak far less than your prospect by asking great questions, listening, and responding with more questions.
Your future self - and your bank balance - will thank you.





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