Go for no

My local supermarket first thing this morning & a lady is tasked with giving out free samples of a new ginger drink...

"Would you like a little taste?"

- "No thanks."

"Would you like to try?"

- "I'm OK thanks."

"Would you like to have a sample?"

- "No thank you."

"You can't give the stuff away!" (She says to a co-worker)

I go over, try a sample, have a quick chat and say:

"Why don't you try asking this instead -

'I don't suppose you fancy a free ginger shot do you?'

Then see how it goes."

"Why?"

"Reverse psychology - lowers people's resistance."

I do my shop and leave 20 minutes later.

As I exit I look over at her drinks stand - she's now swamped.

One subtle change.

One big difference.