How to incorporate Neuro Linguistic Programming (NLP) into the process of selling.
- Scott Purves
- Sep 1, 2021
- 1 min read
Updated: Sep 17, 2021
Neuro Linguistic Programming is the art & science of excellence, derived from studying top people in different fields and how they obtain outstanding results.
Art, because everyone brings their unique personality & style to what they do and science because there is a process for achieving outstanding results.

As an elevator pitch NLP could be summed up as follows:
1. Know what you want, have a clear idea of your outcome in any situation
OUTCOME
2. Be alert and keep your senses open so you notice what you are getting
ACUITY
3.Have the flexibility to keep changing what you do until you get what you want FLEXIBILITY
In essence NLP focuses on how we deal with the structure of human experience, which is subjective; how we organise what we hear and feel; and how we edit and filter the world through our senses. It also explores how we describe it in language and how we act, both intentionally and unintentionally to produce results.
These communication skills can be learned by anyone to improve their effectiveness personally and professionally.
What makes the difference between the exceptional and the average? That’s what NLP is all about.
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