I cold called the CEO of a large corporate...

His response?

"Do you know how long it's been since I received a cold call?"

"A few months?" I replied.

"Years!

Yet each day I receive countless emails.

It's so refreshing, especially when it's disarming and to the point like yours just now. Just out of interest, how did you get through?"

"Well that was tough! I picked up the phone, called your PA and she kindly transfered the call."

"Haha very good! So how can I help?"

Aim for the top.

Always.

You just never know.