Is the world really so black & white?

"Goal setting doesn't work..."

"Cold calling is dead..."

"Cold email is over-saturated..."

Polarising points of view...

Attention seeking in order to ignite debate?

Perhaps it's symptomatic of the times we live in.

To elicit a strong reaction either way.

So, a polarising opinion is - by design - written for maximum impact.

Can the world ever really be thought of in such black & white terms?

Or is it infinitely more complex and therefore insulting to our intelligence to think in terms of either/or - yes/no?

- Cold calling is only dead if you lack the necessary skills. Otherwise it's never been so good.

- Cold email may be busier than ever, but some salespeople are getting over a 50% response rate.

- Goal setting can pay huge dividends, if done correctly - supported by consistent positive habits & a strong 'why'. It provides direction & inspiration.

So take everything you read with a big pinch of salt.

And then a bit more.

But more importantly - find what works for you.