Is Your Pipeline Real?

6 reasons your pipeline isn't real...

- they said they were interested

- they asked for a proposal 

- they said they'd discuss internally 

- they promised to come back to you 

- they said they liked it 

- they said it was their decision 

6 reasons your pipeline is real...

- you mapped out the cost of inaction 

- you got emotional buy in 

- you know exactly why they need to solve the problem 

- you clarified any potential blockers 

- you confirmed how decisions are made & who's involved 

- you confirmed next steps 

Which camp do most opportunities fall into?

#sales