Never Sell Your Product

A cold morning back in January - it had been a heavy night catching up with my mate Sean...

Me: "Fancy driving to the coast for a swim?"

Sean: "Haha yeah right - you lunatic! It'll be freezing... it's like 2 degrees outside - you can forget that!"

Me: "OK - how about this instead...

It's something that will boost your immune system, improve your circulation, increase your libido, burn lots of calories, reduce stress, and give you a natural high. Oh...and it'll cure your hangover."

Sean: "Sounds amazing - I'm in! What is it?"

Me: "Promise you won't back out?"

Sean: "Scout's Honour."

Me: "Swimming in the sea."

- Always sell the outcome

- Never sell your product