Salespeople - lighten up!

With so many sales strategies, techniques, tips, tricks & approaches on LinkedIn - there's a wealth of knowledge to help people.

It's also easy to get tied up in knots - particularly if you're new to sales.

People can get overly serious, almost up-tight in trying to get everything perfect.

Yet one aspect I think is often missed is the injection of humour – particularly self-deprecating.

It diffuses tension, lowers resistance, and makes you relatable.

It shows that you are human.

Think back to when you first started approaching members of the opposite sex – what was it that brought down their defences?

Was it your smooth opener, confident tone, the right choice of words?

Or was it the slight stutter, fumble & acknowledgement, demonstrating you had the self awareness to actually laugh at yourself?

I'd argue that the real ice-breaker...was the latter.