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Warm calls?

I made a cold call...



A guy picked up and said..



"I'm sorry - I only take 'warm' calls - if only you'd sent me an email or LinkedIn message first. I would've welcomed you with open arms."



"So if I hang up, email you & then call back, you'll speak to me?" 



"Exactly - and I can't wait to get that email. There's nothing quite like an unsolicited email hitting your inbox."



"But what if it goes into spam or you don't see it?" 



"That's irrelevant - so long as you send something."



"Great - speak to you in 5 once you're fully warmed up!"



"Can't wait!"




....said no prospect ever.




Newsflash




There's no such thing as a 'warm' call.




It's a myth pushed by those lacking sales skills or who suffer from a fear of the phone. 








 
 
 

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