Warm calls?
- Scott James Purves
- May 28, 2024
- 1 min read
I made a cold call...
A guy picked up and said..
"I'm sorry - I only take 'warm' calls - if only you'd sent me an email or LinkedIn message first. I would've welcomed you with open arms."
"So if I hang up, email you & then call back, you'll speak to me?"
"Exactly - and I can't wait to get that email. There's nothing quite like an unsolicited email hitting your inbox."
"But what if it goes into spam or you don't see it?"
"That's irrelevant - so long as you send something."
"Great - speak to you in 5 once you're fully warmed up!"
"Can't wait!"
....said no prospect ever.
Newsflash
There's no such thing as a 'warm' call.
It's a myth pushed by those lacking sales skills or who suffer from a fear of the phone.

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