You ARE in sales...so be proud!

Salespeople are often told to sound like they're NOT in sales...

Perhaps their title is:

- Customer success manager

- Client relations representative

- Business development manager

- Client success consultant

Why?

Because people hate being sold to.

They have built-in sales resistance.

Over the years sales has developed a bad reputation, due in no short supply to a lot of underhand working practices.

And so it's no wonder people put up their defences.

So what's the answer?

*Stop selling*

- Start understanding

- Start listening

- Start helping

And never pretend you're not in sales.

Just make sure you do it better.

And when you do you won't sound like a salesperson.

You'll sound like a sales professional.