1 - Stop talking about your solution

2 - Start talking about problems you solve

3 - Stop agreeing with prospects when you either disagree or don't follow

4 - Challenge prospects assertively & with tact

5 - Look for all the reasons someone may not want to do business with you & talk about them

6 - Become comfortable in silence

7 - Don't mention the weather

8 - Don't use the phrase 'I'd love to'

9 - Don't bribe prospects to take a meeting. They can afford their own Starbucks caramel frappuccino

10 - Never apologise for doing your job

#sales #salescoaching #mindset