5 reasons why sales advice should be taken with a big pinch of salt...
- Scott James Purves
- Mar 3, 2024
- 2 min read
1) It often lacks context - there's only so much detail you can get into a post.
2) What works for one person may not work for another - we all have different styles & you should never try to be a poor imitation of someone else.
3) It's all in the execution - doing anything badly will simply yield poor results. Even with sound advice, it will backfire.
4) Anything good & long lasting doesn't happen overnight.
To become better at sales you need to address the root cause of your problems - most often found in your habits, beliefs & behaviours. This can take weeks, months & sometimes even years...and that's on the premise you know what you are doing.
5) A hack by definition is just that - whilst you may get some short-term gains there are no shortcuts to long-term success, because YOU need to change. Thinking that some simple hacks can solve all of your sales problems is akin to believing a small plaster will heal a gaping wound.
Takeaway -
Communicating effectively with assertive & highly intelligent business leaders requires:
- problem solving & business acumen
- knowing what questions to ask, how to ask them & when
- knowing how to respond appropriately & not react
- understanding their business problems & what's causing them
- creating the conditions for them to feel comfortable in opening to you
- managing your emotions
- navigating the emotions of your prospect
...whilst simultaneously detaching from the outcome of hitting your target, is like juggling 7 balls at your first attempt.
You first need to learn how to juggle with 2 balls & build up from there.
And to do all of the above you need to have the correct frameworks, principles and behaviours.
Which simply doesn't come from a few hacks.

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