Be 'Authoritative' - But how??

Salespeople are told they need to sound 'authoritative' but what does this mean exactly?

Defined as:

able to be trusted as being accurate or true; reliable.

"clear, authoritative information and advice"

So what would prevent this from happening?

- sounding unsure

- being perceived as dishonest

- unreliable behaviour

Incongruity in what you're saying screams doubt, distrust and lack of confidence.

To become congruent you have to work on your:

- mindset: positivity & self confidence

- self-belief: assertiveness & leadership

- absolute confidence & clarity in what you're selling: a belief it's beneficial to your prospect

- honesty: absolute transparency in putting your client's needs first

Anything else you think is important?