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Be 'Authoritative' - But how??

Salespeople are told they need to sound 'authoritative' but what does this mean exactly?


Defined as:


able to be trusted as being accurate or true; reliable.

"clear, authoritative information and advice"


So what would prevent this from happening?


- sounding unsure

- being perceived as dishonest

- unreliable behaviour


Incongruity in what you're saying screams doubt, distrust and lack of confidence.


To become congruent you have to work on your:


- mindset: positivity & self confidence


- self-belief: assertiveness & leadership


- absolute confidence & clarity in what you're selling: a belief it's beneficial to your prospect


- honesty: absolute transparency in putting your client's needs first


Anything else you think is important?



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