Become an expert quickly

What's the best way to learn about your industry?

-White papers?

-Online research?

-Conferences?

-Websites of industry leaders & major players?

Of course all the above work.

But there's one method I found trumps them all.

Talking to people.

This is the only interactive way of finding out more about what's really going on.

So take your sales hat off and just have lots of interesting conversations.

You'll be amazed how much the right people can teach you.

Ask intelligently, listen more, drop any assumptions and you'll become an industry insider before you know it.