Careful who you listen to...
I enjoy reading sales advice from different sources...
Some of it is great and some of it not so good.
Here's some I found on YouTube recently -
1. Speak clearly
2. Memorise your 'pitch'
3. Ask them 'how are you?' and they'll respond "Fine, and yourself?"...because people are nice. (not joking)
4. Be enthusiastic - it's infectious
Breaking them down...
1)
Surely this should be a given - the baseline expectation of a budding sales professional?
I imagine this trainer's value prop would go something like...
"I can teach your guys not to mumble nonsense. Get me in and I'll show them how to string a sentence together."
2)
A memorised pitch...
Perhaps for the first 30 seconds of a cold call, but any longer and all this will do is lead to an army of product-centric sales robots...with zero EQ, inadequate communication skills, who are completely self-serving.
3)
This is the kind of advice that gives sales trainers a bad name.
It's so out of touch it's pretty obvious this trainer has never been near a phone, let alone made a cold call.
I've made thousands of cold calls and no one really gives a shit if you're OK.
4)
Enthusiasm - it's not infectious, it's just annoying.
That's not to say you shouldn't have passion, but there is a time and a place.
You need to meet people where they are, and earn the right through connecting with them over issues in their world that you can potentially help with.
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