Careful who you listen to...

I enjoy reading sales advice from different sources...

Some of it is great and some of it not so good.

Here's some I found on YouTube recently -

1. Speak clearly

2. Memorise your 'pitch'

3. Ask them 'how are you?' and they'll respond "Fine, and yourself?"...because people are nice. (not joking)

4. Be enthusiastic - it's infectious

Breaking them down...

1)

Surely this should be a given - the baseline expectation of a budding sales professional?

I imagine this trainer's value prop would go something like...

"I can teach your guys not to mumble nonsense. Get me in and I'll show them how to string a sentence together."

2)

A memorised pitch...

Perhaps for the first 30 seconds of a cold call, but any longer and all this will do is lead to an army of product-centric sales robots...with zero EQ, inadequate communication skills, who are completely self-serving.

3)

This is the kind of advice that gives sales trainers a bad name.

It's so out of touch it's pretty obvious this trainer has never been near a phone, let alone made a cold call.

I've made thousands of cold calls and no one really gives a shit if you're OK.

4)

Enthusiasm - it's not infectious, it's just annoying.

That's not to say you shouldn't have passion, but there is a time and a place.

You need to meet people where they are, and earn the right through connecting with them over issues in their world that you can potentially help with.

#sales #communication #advice