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Cold calling is like a game of poker...


So keep your cards close to your chest.



Build intrigue.



Hold your own.



Be confident in your hand. 



Stop laying all your cards on the table. 



Show your hand too early...& you're toast.



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Believe in your hand.



Have a royal flush in your mind.



And don't flake out at the first sight of pressure. 



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Cold calling is largely a mental game.



Driven by control, presentation, perception, curiosity & intrigue.



Get this right...and you'll win a lot more than you lose. 






 
 
 

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