Define Everything

Prospect: "We're doing pretty good."

Me: "Pretty good?"

Prospect: "Ha well you know, nothing is ever perfect is it?"

Me: "I guess not - though I suppose it depends on your definitions of 'pretty good' and 'perfect'...

Prospect: "Well we could be doing more with..."

...and back into conversation.

Never accept vague language at face value.

There's gold if you keep digging.

Be patient.

Ask for clarity.

Question everything.