Did this ever happen?

'Hi there, my name is Sean. I was born in 1984. My favourite colour is green and my Father was raised in London just after the war. I've won awards at University and have built an incredible professional career. I'm probably the funniest, most charismatic guy you'll ever meet.'

Has anyone ever introduced themselves like this to a member of the opposite sex? I seriously doubt it.

Yet this is exactly what salespeople are doing every day when introducing their company and solutions to potential clients.

No one cares about you or your company. They only care about themselves.

So start talking about them, their interests, their challenges. And forget about you.