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Do not send THAT email!

Do not hit 'send' on that cold sales email if you answer 'yes' to any of the following:



- Starting with 'I hope you're well'


- Stating a macro issue as your hook which is so wide it's deeply offensive


- Listing any features of your product/solution


- Using one of the following adjectives to describe your company - leading, unique, top, best, innovative


- Mentioning how many countries you operate in


- Telling them about an ROI of X%


- Adding in a calendar link to book a '15 minute' meeting


- Telling them about the colour of your CEO's new Bentley



Go back to the drawing board and stop banging your head against a brick wall.


The email has to be all about them.


Stop making it about you.



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