Do you need to be liked to sell?
- Scott James Purves
- Aug 6, 2023
- 1 min read
Some would argue you do
Others argue the opposite
My take -
Being liked obviously isn't a bad thing but it should only ever come about as a by-product of doing your job well.
If it's a salesperson's top priority they'll become subservient or needy & will most likely not challenge or ask tough questions through a FEAR of upsetting the prospect.
Building trust & credibility - this should be the top priority.
And you get there by performing your job really well.
This is how you earn you respect & is the very foundation of building a business relationship.
Which is far more important than being 'liked'.
Commentaires