Email critique...

I receive a lot of emails like this

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"I hope you are well"

(*no you don't, please drop this)

"I didn't hear back from you regarding my last emails, so thought I'd nudge this to the top of your inbox."

(*all 4 of them...as all they did was talk about you & your company. So is it any wonder? 'Nudging' your 5th unanswered email to the top of my inbox is not a strategy)

"We still have some opportunities to exhibit & speak - and given the success of the last event, we have expanded the show to become the biggest ever!"

(*how amazing you are, what an event! But dare I ask...what's in it for me? (WIIFM) Who's the audience? Who do I target? What are my specific business problems?)

"I'd be happy to share the floorplan to show you which stands are available."

(*I'll bet you would - commission checks are just wonderful)

"To discuss booking, please contact me on the number below or email me, I look forward to hearing from you."

(*you'll be waiting a long time based on the self-serving nature of this email)

We've all been on the end of these types of emails, and yet they keep on coming!

I do wonder what the average conversion rate is...