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General beliefs about high-performing salespeople... 



1 - They need to be outgoing


2 - They have to possess powers of persuasion


3 - They need to be a people-person


4 - They have to be likeable 


5 - They need to close hard 


6 - They need to have swagger 



The reality...



1 - They need to listen a lot more than they talk


2 - They have to create the environment to allow prospects to persuade themselves


3 - They need to be able to diagnose business problems accurately 


4 - They have to be credible 


5 - They need to disqualify properly & early on


6 - They need to leave their ego at the door 





 
 
 

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