How NOT to approach prospects - a free 20 second masterclass...
- Scott James Purves
- Nov 26, 2022
- 1 min read
Salesperson: I have an opportunity for you
Me: What's that?
Salesperson: Do you have insights about digital currencies and forex trading?
Me: Why have you targeted me?
Salesperson: What do you mean?
Me: You're approaching me as a potential client, and I wondered what was your reason for doing so?
Salesperson: It's actually an opportunity I'm offering you. You have right to decline if you seem not to be interested. But this is something not to miss out.
Me: I simply asked why you think I'm a good fit as your target client. Your proposition sounds quite salesy.
Salesperson:
Well I'm sorry if I sounded so. Not like I saw you as a target client. This is my job, I message people to tell them about my platform. We are looking for potential clients. I will quickly tell you about this opportunity...
LONG DREARY ELEVATOR PITCH ABOUT HOW I CAN MAKE £££
Me: I'm sure you struggle with this approach. You've just launched your elevator pitch at me without understanding anything about me or if I have a need.
Did you want to talk about sales training? (that quickly ended the conversation)
With this kind of approach is it any wonder the number of salespeople hitting quota is at such an abysmally low level?
And no naming & shaming - doesn't sit well with me.
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