"I'm ONLY a sales guy"

"I'm just a sales guy - how can I approach C-level Directors as an equal?"

Some feedback I received during a coaching session last week.

I talked him through his biggest issue -

Himself.

When our internal dialogue has this program running through it what chance have we got?

We start 10 steps back every single time.

It impacts absolutely EVERYTHING including your...

- capabilities

- emotional state

- tone & delivery

- body language

- self-esteem

- confidence

- assertiveness

- control

- impact

- influence

Meaning we will crumble in any situation we feel is out of our depth - AKA that meeting with the CEO.

This mental construct - real only to us - needs deleting ASAP and replaced with a new empowering program, something along the lines of: -

✔️ "I'm an expert in my niche."

✔️ "I'm better informed than the people I call on about the problems I can potentially solve."

✔️ "I'm a business consultant and my job is to help advise potential clients to the best of my ability."

✔️ "I'm a professional salesperson and if I don't approach every single interaction as an equal, I'm doing both myself and my prospect a massive disservice."

Like anything in life holding us back, the first step to changing is self-awareness.

Then the undertaking of a process to bring about lasting change.

New Beliefs ➡️ Positive Behaviours ➡️ Better Habits ➡️ Greater Outcomes

Everything you are and everything you will become is dictated by what is inside of your head.

So, ask yourself - are you 'just' a salesperson?