I solve these sales problems...
- Scott James Purves
- May 27, 2023
- 2 min read
The companies I work with typically have these challenges across their sales teams...
1 - Declining average sales price
2 - Long sales cycles
3 - Flat or declining revenue
4 - Poor conversion rates
The common causes for each being...
1 - Too quick to discount
2 - Lack of urgency & control, not getting in front of the right stakeholders
3/4 -
- Lost opportunities due to disjointed sales process
- Lack of in-depth discovery, not asking the right questions or enough of them
- Product-centric selling without business problems / causes / impacts properly identified or explored
- Minimal curiosity
- Lack of business acumen
- Poor management of expectations & next steps.
- Lack of emotion in sales conversations / stuck in logic so prospects less compelled to act
- Weak mindset
- Lack of effective communication skills / assertiveness / EQ / situational awareness
The impacts of which include:
1 - Profit margins squeezed / cost of sale increased
2 - Cashflow negativity affected and less predictable
3/4 - Hampers company growth, reduces market share, profits down, new product launches delayed, lack of investment for innovation & improvements to products/solutions
How I help solve these problems:
1 - Improve EQ, assertiveness and confidence to prevent buckling under pressure & discounting.
2 -
- Coach salespeople on how to gain trust of their prospects in order to attain visibility into the decision-making process.
- How to align natural urgency with the cost of inaction.
- How to enter sales conversations as a partner and not just a vendor.
3/4 -
- How to run a successful sales meeting by accurately identifying what's really going on in the business, the reasons, and implications if not fixed.
- The art of creating a safe & comfortable environment where prospects begin to trust you and lower their defences to tell you the truth.
- Knowing how to connect emotionally with buyers by demonstrating empathy, building rapport, & by sounding relatable & credible.
- Detaching from the outcome of your own needs and entering the buyer’s world to advise & help solve problems effectively.
- Leveraging EQ and developing an empowered mindset to prevent losing control under pressure.
- Clarity on client issues & potential impacts to the company & them personally.
If you suffer from any of the above, get in touch and I'll tell you if I think I can help.

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