Most salespeople's biggest problems are in the mirror...
- Scott James Purves
- May 28, 2024
- 1 min read
Meaning it's completely within their control to change.
Yet most will blame external factors.
"My industry is tough."
"No-ones got any money."
"I can't get through to the right person."
"I keep getting fobbed off."
"People keep ghosting me."
But their own behaviour is most likely the reason these things keep coming up in the first place.
If salespeople want a different result they have to recognise the only way to achieve that is by changing.
And that requires some serious work and commitment.
It means turning the tide against years of conditioned behaviour.
Because it's not a case of simply 'overcoming objections' or getting in front of more of the right people.
It's understanding why objections are coming up in the first place, or how to fundamentally behave differently when you are in front of the right people.
The only things that really matter are the salesperson's mindset, beliefs, habits and behaviours.
Change these and you change the game.

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