Old School Selling!

The CEO of a small company sees one of his salespeople, Adam, looking rather perplexed:

"What's wrong Adam?"

"It's this new tech ConnectAndSell, Inc - it keeps on connecting me to CEOs & DMs but I don't know how to speak to them."

"Oh right, so it is working then?!"

Adam:

"You could say that! 6 connects to CEOs during a cold call blast this morning.

One asked me what I was selling, another bellowed 'HOW DID YOU GET THIS NUMBER?' and I got really tongue-tied...I started describing our product & a few hung up on me.

One said to send his secretary an email and he'll look into it at the start of 2023, so mild success.

I feel like you've given me a Maserati and I keep on crashing it...so I wanted to ask - could I do some cold call training?"

CEO:

"Do you have any idea how tight budgets are?! Plus I've just bought this tech so you'll have to just work your pitch out.

Do you not still have the script I wrote?!"

Adam:

"Yes but it's all about our product, with no focus on the buyer."

CEO:

"The focus is on them buying our solution - it's not rocket science."

Adam:

"But I've been reading about leading with buyer-centric problems, and asking good questions."

CEO:

"Buyer-centric problems??! Sounds airy-fairy to me - just crack on with my script and have confidence!

Trust me it works...I'm CEO for God's sake, how do you think I got here??"

Adam:

"The world has changed - it's not 1992 anymore."

CEO

"People don't change!

Just hammer the features of our product home - ram it down their throat if you have to - and deals will follow. You watch!"

...if you feel like Adam and want to find out about cold call training, message me directly, link below in notes!