One thing salespeople really struggle to do in their cold outreach?

Dropping their 'solution' and getting out of 'sell' mode.

For example:

"Hi X, we offer lead generation with a high quality service..."

"Hi X, we will book high quality meetings for you and your team..."

...these types of approaches all blend into one because they're stuck in 'sell' mode.

Any cold outreach has to consist of entering your prospect's world.

- What bugs them day to day and how do they talk about it?

- Do they use emotive language?

For example:

"My salespeople never seem to have enough time to spend talking to prospects - it really irritates me when they're stuck behind their computer screens doing 'research' & looking for good leads.

It eats into time spent on the phone actually speaking to people. It's like an office of tumbleweed at times, with no buzz or atmosphere."

Reframe your outreach from the angle of your prospect's day to day frustrations, then watch what happens to your response rate.