'Only 54% of #sales reps hit quota last year'

I also came across this statistic recently through Will Kimmel...Scary stuff.

In terms of the answer, I'm not sure anyone has a silver bullet.

As a start, here are a few ideas to consider:

1- Lower targets across the board (not sure many companies would jump at this!)

2 - A huge drive to upskill salespeople through embedded coaching programs to achieve consistency

3 - More effective sales management equipped with coaching abilities for continuous development

4 - A robust sales competency framework for recruiting the very best talent

5 - Integrating a more dynamic sales process & methodology which is industry specific

6 - A different performance measurement altogether (love to hear some new ideas on this)