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Paint a Picture

From a recent study:


Following a conversation, 63% of prospective clients remember stories and only 5% remember statistics.


Storytelling is one of the most powerful techniques salespeople have to effectively communicate & motivate some form of action.


Stories resonate and put you one step ahead of your competition.


- How has your solution helped other companies with similar issues?


- What was the end result and how did you get there?


And mix things up - try to bring in some funny anecdotes. Humour is another quick way of building rapport and sticking in people's minds.


So become the Picasso of your sales team by painting a vivid picture... and see what happens to your conversion rates.



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