Paint a Picture

From a recent study:

Following a conversation, 63% of prospective clients remember stories and only 5% remember statistics.

Storytelling is one of the most powerful techniques salespeople have to effectively communicate & motivate some form of action.

Stories resonate and put you one step ahead of your competition.

- How has your solution helped other companies with similar issues?

- What was the end result and how did you get there?

And mix things up - try to bring in some funny anecdotes. Humour is another quick way of building rapport and sticking in people's minds.

So become the Picasso of your sales team by painting a vivid picture... and see what happens to your conversion rates.