Persistence & Strategy

Here are two interesting stats from recent research data:

80% of sales require 5 follow-up calls after the first meeting

44% of sales reps give up after 1 follow-up

Takeaways:

Now more than ever before it takes a lot more than one meeting to close a deal.

There are complex decision-making loops in most organisations.

Learn which elements of your proposition matters to who, then do everything in your control to get everyone on-board.

Based on these points make sure you are both strategic and persistent. Persistence alone is about as enjoyable as banging your head against a brick wall.