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Sales is therapy

An effective salesperson is like a good therapist.


A discovery call is like a session with your client on the couch.


You need to create a safe & secure environment, built on a foundation of trust & rapport where they feel comfortable to unload.


You need to listen carefully.


You have to enter their world & understand their problems.


You need to empathise.


You have to speak their language so your words resonate.


Once you fully understand their issues you should objectively advise them, offering a different perspective.


They should look to you as a confidant.


An advisor who doesn't judge.


Someone who listens and wants the best for them.


They should then leave your session as though a huge weight has been lifted.



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