Sales semantics

Describing salespeople as 'hunters'...

Implies their 'prey' has to die.

Are prospects prey?

And since when did helping someone fix a problem, in exchange for an agreed fee, result in a win/lose outcome?

This is the problem with much of the language used in sales.

It might seem like semantics.

but when you break it down...

It's adversarial. 

You vs Them.

Win / Lose

When it should be...

You AND Them.

Working in partnership for Win/Win outcomes. 

Not the act of killing prey so you can eat. 

That's stuck in 1980s Wall Street. 

Sales as an industry would probably benefit from a shift in language.

#sales #language