"Sell how you like to be sold to."

I've heard this a few times recently.

Well, I like to be sold to by someone desperate who I can get a 50% discount from.

But who would want to sell like that?

It's also a huge generalisation - we're all very different personality types.

What works for one person will just not work for another.

An analytical buyer will make decisions very differently to that of a highly decisive domimant personality.

if I'm the latter I don't want to be sold to like I'm the former.

This is the problem with one liners - the world is infinitely more complex.

#sales #selling