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"So what the F*ck are we all doing?!" 


- asked Stanley, a well-seasoned, ball-breaking business owner in his 60s...frustrated over how quiet the office was at 10am on a Tuesday. The team had been way below target for months now. 



Sales rep, Adam replies: "I'm just building my personal brand."



Stanley: "Personal what??"



Adam: "My personal brand on LinkedIn, so prospects know who I am and I build trust & and credibility..."



Stanley: "Who do you think you are, bloody J-Lo?"



Adam: "It's 2024 - it's what people do these days, influencers & gurus talk about the importance of it all the time."



Stanley: "We sell photocopiers for F*cks sake!"



Adam: "Doesn't matter - I need to build a personal brand around it."



Stanley: "See that thing on your desk? It's incredible - you pick it up and real people are on the other end. You can then have an interactive conversation and ask them questions. Who knows...they might even buy."



Adam: "Tell you what, let me finish working my personal brand for 2 hours & then I'll send some personalised cat videos to make my prospects laugh...and if that doesn't work how about we send them some boxes of Krispy Kreme doughnuts along with some £100 Amazon gift cards?"



Stanley cracked.



Enough was enough!



He then proceeded to take away all his sales reps' computers.



He gave them all a phone and a list.



And after a lot of blood, sweat & tears (and various mental health issues) the unbelievable happened...


Sales went up. 



...it begs the Q - has 'personal branding' gone too far?





 
 
 

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