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Some prospecting truths...


*Email / LinkedIn Msg:


- No interactive element

- No feedback if they don't respond

- No ability to ask questions

- No way of injecting tone

- Oversaturated

- Could end up in spam


*Video Message:


- Can inject personality

- Can take advantage of tone of voice / inflection

- Can seem a bit in your face for the first interaction

- Improves video making skills & confidence


*Phone:


- Can apply tone / voice inflection to connect emotionally

- The only method where you can ask questions & qualify

- Gives instant feedback

- The only interactive method

- Endlessly improves our communication skills

- Increases EQ

- Provides valuable insight into industry specific challenges

- Builds trust quickly (if done right)




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