Some sales truths I've learnt the hard over the past 20+ years...

1. Telling someone they are wrong will almost always be met with resistance

2. Shifting someone's perspective through great questions is the way 

1. Winging it & just being yourself will never lead to consistent results

2. Being the best version of yourself & having a repeatable & effective process will

1. Persuading someone rarely works 

2. Getting someone to persuade themselves does

1. Sales is not combative

2. Sales is collaborative 

1. Putting someone on a pedestal & pandering to them achieves nothing

2. Treating someone as an equal, challenging them & being disarmingly honest is a win-win

1. Small or irrelevant problem = no sale

2. Significant problem = potential sale

#sales #mindset #selling