Some useful 'don'ts'...
- Scott James Purves
- Mar 7, 2024
- 1 min read
Some useful tips to ensure prospects DO NOT become curious or respond to you...
1. Tell them how passionate & professional you are
2. Compliment their achievements without mentioning what they are
3. Tell them you understand their market implicitly
4. Inform them that your approach is utterly unique
5. Tell them you are the expert with an award-winning service (perhaps even attach pictures of your trophy cabinet?)
6. Use words such as 'seamlessly' 'tailored' 'streamlined' 'optimised' or 'comprehensive' to describe your 'USP'
7. Overuse of the term 'collaborate' to describe what is essentially a sales pitch
8. Guarantee results
9. Pitch your approach as 'results orientated'...isn't that every single company's objective on the planet?
10. Assumptive close - 'Is Wednesday or Thursday best to speak?'

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