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Square Peg Round Hole

Cold calling is so effective, it gives me instant feedback and I can book 3-4 meetings each day."


"I'm best at writing personalised emails, it's quicker and my response rate is over 15%."


"I've built such a network on LinkedIn and have booked 4 meetings on Monday just from my posts."


What do the above statements have in common?


They're all success stories using different channels.


They all work depending on a person's strengths.


There's no room for a 'square peg round hole' approach in a sales team.


Play to your team's individual strengths and let them get on with it.


The route is almost irrelevant.


The result is everything.



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