Square Peg Round Hole

Cold calling is so effective, it gives me instant feedback and I can book 3-4 meetings each day."

"I'm best at writing personalised emails, it's quicker and my response rate is over 15%."

"I've built such a network on LinkedIn and have booked 4 meetings on Monday just from my posts."

What do the above statements have in common?

They're all success stories using different channels.

They all work depending on a person's strengths.

There's no room for a 'square peg round hole' approach in a sales team.

Play to your team's individual strengths and let them get on with it.

The route is almost irrelevant.

The result is everything.