Stop Trying to 'Handle Objections'
- Scott James Purves
- Mar 1, 2023
- 1 min read
The best way to 'handle' objections?
A good first step would be to change your mindset and language.
The word 'handle' implies 'you' vs 'them'.
As in...they are something to overcome.
But this can lead to a combative approach.
Instead, by thinking as a 'partner' you'll automatically change how you manage them.
If you've done your job properly they are more than likely legitimate concerns.
So treat them that way, clarify exactly what they mean - in order to avoid any misunderstanding - and try to find a solution together with your prospect, as collaborative partners.
Whether that leads to working with you or not - by approaching them objectively you'll elevate your status to trusted advisor - and not just another salesperson desperate for the sale.
And this will have the effect of pulling people in rather than pushing them away.

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