Story telling in sales...it's biological.

Story telling in sales.

An extremely powerful tool to be leveraged.

People are far more likely to remember stories as opposed to just facts & figures.

Why?

It's biological.

* A good story activates a part of the brain that allows the listener to turn the story into their own ideas & experience. They literally see themselves in the story.

* The brain releases dopamine into the system when it experiences an emotionally charged event, making it easier to remember & with greater accuracy.

* A well told story also has the capacity to engage additional areas of the brain including the frontal cortex, sensory cortex & motor cortex.

The more parts that are involved, the deeper ingrained things become.

Logic will limit you.

But human emotion created through good story-telling has the power to transcend mere words & messages.