Sydney, 2004...

I was travelling around Australia with a mate of mine. 

One afternoon we were at a beach bar and I noticed this stunning girl on the table next to us. 

Lots of guys were approaching her, trying to get her attention, only to be shot down in quick succession.

A trail of destruction next to her. One guy after the next...dropping like flies. 

The ultimate ice queen, defences so high you'd need a pole vault to get so much as a look in. 

But I did always wonder why people tend to try the exact same approach over & over...whilst expecting a different result.

Mmm...

I considered the options. 

The direct approach would never work. 

She was way too closed off that even George Clooney - sipping a Nespresso whilst gliding over - would've struggled.

I then informed my mate we were going to start chatting to some of the people on the table. 

It wasn't so much a request as an order.

I sat down next to a guy who appeared to be close to her. 

We genuinely clicked & got into a proper conversation. 

I noticed the girl looking over with palpable curiosity...particularly when he kept laughing at my confused perception of Australia, based mainly on Alf Roberts & Toadfish. 

Half an hour later, my mate and I had ingratiated ourselves to the group. 

My new found friend then introduced me to the stunning girl, informing her to...

'Come and meet my new best mate...he might be a "pomme" but don't let that fool you...he's on the level.'

The approval & a recommendation of a close friend? Worth its weight in gold. 

20 minutes later, I had her phone number and a date... 

Leading to a spectacular holiday romance which I spectacularly messed up at the end - but that's for another story...

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That CEO you're trying to reach who will never take your calls? 

Try another route in.

Get the ear of someone close by. 

They're being hit on by everyone.

#sales #selling