Take any advice with a BIG pinch of salt...

I often read advice from 'influencers' which - to be polite - should be taken with a BIG pinch of salt...

In the context of 'handling' objections on a cold call -

Examples: -

1. "I'm not interested."

Response: "Sounds like you've fixed 'Problem X' - mind sharing how?"

2. "I'm in a meeting."

Response: "Oh - what's the meeting about?"

Both of these demonstrate a complete misunderstanding of what they're dealing with.

These are NOT objections.

They are rebuffs to get rid of salespeople, triggered by prospects' amygdala to protect their time from unimportant intrusions.

Because you most likely 'sound' like a salesperson with no added value.

"Not interested" {translates to} "Go away - there's zero value here for me".

Meaning you have to work on your intro & problem statement. You can't be uninterested in problems you should identify with.

"I'm in a meeting" {also translates to} "Go away".

If this comes up a lot you most likely sound like a salesperson and need to work on your tone & delivery.

Asking what the meeting is about demonstrates low EQ and a lack of what you're actually dealing with.

So nailing your intro, your well thought out problem statement, and your execution is absolutely vital.

If you sound like a salesperson you'll be treated like one...and swiftly dealt with.

The key is to act and sound like the opposite...whilst also providing something of substance.

Be that sales professional who knows what they're doing, and understands how to cut through the noise to truly connect with relevant prospects.

Happy selling!