The greatest salespeople are the best actors...
- Scott James Purves
- Aug 6, 2023
- 1 min read
1 - They know how to adjust to different buyers
2 - They understand nuance & how to communicate for maximum impact
3 - They can read people
4 - They can read the room
5 - They know how to connect with people on an emotional level
6 - They develop an instinct for when to speak & when to shut-up
7 - They manage their emotions & leave any insecurities at home
8 - They understand their industry, their market and their buyers world inside-out
9 - There is intention behind everything they say
10 - They are in control
11 - They are present enough to 'think on their feet' in real time
12 - They care deeply about the person they are speaking with in the context of their world
13 - They are in the moment at all times & pay attention to both verbal & non verbal cues
14 - They have no distractions & are completely immersed in the conversation
15 - They're attached to the process, not the outcome
16 - After every meeting (performance) they will anaylze everything so they can improve next time
Selling is fundamental human communication.
Exactly the same as great acting.
Making people feel listened to, understood and felt.
Master this and you'll master sales.
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