According to a recent study in the US, continuous training can increase net sales per employee by as much as 50%.
The study also found that the average company spends $10K - $15K hiring a new recruit and only $2K a year in sales training.
Whether that training is conducted in-house or externally, it is clear that most if not all companies should implement regular training as part of their sales development programs. This will ensure that sales reps continuously learn, evolve and grow.
It is also well known that most training is forgotten after 30 days giving way for old habits to come back. Therefore having a regular, structured program in place is critical to the future growth of any sales team.