The Power of Stories

According to a research study, following a sales pitch 63% of clients remember stories and only 5% remember statistics.

Storytelling is one of the most powerful techniques salespeople have to effectively communicate and motivate. Stories that truly resonate greatly increases your ability to close deals.

How has your product or service helped other companies with similar challenges? What was the end result and what did it look like? Paint a vivid picture and see what happens to your conversion rates.