How does a salesperson get the attention of a Managing Director or CEO?
Most people seem to think it comes down to using a sharp hook or angle, but oftentimes this is just a rehash of something they already know. And they're left thinking 'so what'.
Providing valuable insight is a really effective way of standing out from the crowd. Put another way, it's telling them something of value they don't already know.
This will open doors, help in securing meetings and demonstrate your credibility as an industry insider.
You don't have long to impress when you manage to get a top DM on the phone so why not make it count?