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"Why do you wanna work in sales?"


"Because I just love meeting new people."



It's surprising just how common this response is amongst aspiring salespeople.



If someone enters the sales profession with a need to be liked, they will be destined for a career filled with disappointment & mediocrity.



Why?



Because the desire to be liked or make friends drives needy behaviour, which turns people off. 



Sales is about effective problem solving, improving business acumen & honing your communication skills...whilst at the same time managing your emotions. 



There's a world of difference between needing to be liked & being liked by default of doing your job properly. 



Credibility > Likeability



And if you achieve both, even better.






 
 
 

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